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Every challenge holds a new solution. In order to ensure full creative power and successfully release our client’s true potential we constantly work holistically and across disciplines. In fact we don’t even draw lines between them, they mostly just fuse together in a blend of creativity, intellect and innovation. But if you still want a summary of each specific expertise, here we go. 

Product Design

This is the heart of our competence, the point of origin. The physical product is the body and soul of any manufacturing brand and the importance of this physical interaction point cannot be stressed enough. We’re utterly devoted to designing products and experiences that fulfil and exceed the Brand’s promise, through means of originality, innovation, craftsmanship and precision. We believe our service of product design is as complete as it gets, with the wide variety of competences, perspectives, people and tools necessary to push limits, make great products and improve business.

Design Strategy

We like to think of design strategy as the “sound” of a company and portfolio. By extracting and defining the soul, values and potential of a company, design strategy is a way to conduct the symphony, continuing the analogy.
We strongly believe in the power of a dynamic and visual design strategy that can evolve over time. If closely aligned with the company’s business strategy it can act as a compass, showing both direction and focus but also inspiration and vision, thus building a powerful and purposeful portfolio, a creative company culture and a strong unified brand.

Interaction Design

Truly great interaction design is so intuitive and fluid that it seems invisible. You don’t think too much about it, it simply works the way it should, naturally fluent and seamless. Creating an interaction that is simple, useful, enjoyable and even magical is the cornerstone to any rich product experience, a cornerstone as crucial as dressing it in a appealing and seductive aestethic.
We’re experts in making complex interactive systems and interfaces seem simple, modern and aligned with the rest of the product and brands’ mission.

Brand Identity

In line with our ambition to create strong and unified experiences we also take on challenges of creating corporate brand identities. Be it through design of an iconic logo, symbol, graphic program or simply a name. By understanding the full story of a brand, combined with our deep knowledge of a brands physical form, we believe that we have a clear competitive edge.
In creating a solid identity we also consider various aspects of product & range graphics, product integration/application, packaging graphics and representation in various media and formats.

Graphic Design

We believe that our holistic understanding of the product and user experience also gives us an advantage in creating graphic design that is closely intertwined with the product and the brand identity. With this approach we do everything from UI skins and digital graphic design to surfboards graphics, packaging graphics, ads and catalogues. 

Start Up

We are obsessed with great new ideas and once in a while some have such potential that we just need to get involved, in one way or the other. Over the years we have gained valuable experience in taking an idea to a launched product. We’ve learned there are some shorcuts, but the idea is only a few percent and the rest is hard work, creativity and execution. By its nature the start-up demands a relentless vision and devotion of few but also the engagement of many. So often these projects involves our entire stock of competencies and network. 

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Howl Designstudio

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Gotlandsgatan 55
116 65 Stockholm
Sweden

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+46 8 6856610
info [at] howlstudio [dot] se
www.howlstudio.se
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