Virtual running coach
SHFT is the virtual running coach that speaks. It helps runners discover their full running potential and helps them correct bad habits before they become injuries - in real-time.
We were approached by SFHT to help them reach their vision: to coach runners worldwide to become, better, faster and happier runners. To get there, our task was to develop the world’s first virtual running coach with artificial intelligence.
Our take on the challenge was to make this artificial intelligence human, to make it into a personal coach and a user experience that is tailored to the individual. Also, we believe that, whether you are professional or an amateur, it should be easy to learn and maintain a good running technique as well as to avoid injuries in the long run.
We have created a completely new running experience. The virtual running coach gives instantaneous voice feedback during the run as well as a full overview of running data after the run. With SFHT, it is easy to become a better runner.
SHFT is a company based in Copenhagen. Founded in 2014, the startup was developed around the 3 founders, pro runners, and in collaboration with the University of Copenhagen. Since the start, SHFT has been working on creating the world’s most intelligent virtual running coach. SHFT’s mission is to help runners worldwide reduce the risk of injury while improving their running technique and energy consumption.