Uttern X7

2006

Concept Study for Uttern boats exploring a new identity for a “mature” market. In a conservative and uniform market with a large number of competitors, a clear identity and unique character are necessary to reach the customers. Through innovative features and aesthetics this concept meets the needs of the older generation of boat purchasers - a group of customers with high purchasing power, a deep-rooted interest in boating, time to spend with their hobbies and a desire to stay active.
The result: a new identity and a new design. Exterior design that signals strength and security. The interior however, is a combination of unexpected material and innovative solutions that improve safety and ease of use and make it easier to entertain and socialize on board.

Uttern boats design, develop and produce high value family boats. Uttern boat is a part of the Brunswick Marine Corporation.