Travelcollection
The brief: Design a series of bags, ranging from wheelers to duffle bags over daypacks and all the way down to toilet bags and wallets for the modern traveller, reflecting Fjällräven today with inspiration from a time when travelling was done on dirt roads, not paved highways.
“Travel line” is a product range with design intent to create modern classics for the modern traveller. Inspired by the heritage of Fjällräven where design is based upon functionality and where the products live a long life with their owners, we looked at other modern classics such as the coats of Barbour with classic timeless materials such as waxed canvas, leather and different metals; materials that ages beautifully, textile that is quiet, soft leather and metal with nice touch and feel. Handles and other small details were wrapped with leather and neatly stitched thick tread, bringing the thoughts back to a time when details were given attention and affection.
To create functionality but also dynamic product expression, we mixed classic materials with modern waterproof materials and details such as moulded zippers and rubberized waterproof textiles. In contrast to a rougher outside, the insides are light and sewn in thin rip stop textile. Using light colour insides in combination with mesh textile, the content is easier browsed by the traveller.
Just like the material follows function, the design is clean and simple. The lines and shape originate from of classic models such as duffel and the weekend bag. These properties give “Travel line” a unique Fjällräven expression that differentiates the products from existing products on the market. The classic materials in combination with clean and modern design, and the delicate details places these products with one foot in history and one in the future.
With fine detailing, a balanced mix of traditional and modern materials we suspect that we created a long lasting design. See more pictures of the result.
With over 50 years of developing durable products Fjällräven has the goal to make nature more accessible to more people. The whole idea behind Fjällräven is to offer functional equipment for more - and more comfortable - trips into the outdoors. Practical, smart and durable products with a timeless design have built a strong and worldwide known brand.
