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Travel Collection

Fjällräven
Travel Collection

2008

The brief: Design a series of bags, ranging from wheelers to duffle bags over daypacks and all the way down to toilet bags and wallets for the modern traveller, reflecting Fjällräven today with inspiration from the days when travelling was made on dirt roads, not paved highways.

Inspired by the proud heritage of Fjällräven with function driven design and durability as ultimate trademarks, we intended to create classics for the modern traveller.

See the entire case study.

With over 50 years of developing durable products Fjällräven has the goal to make nature more accessible to more people. The whole idea behind Fjällräven is to offer functional equipment for more - and more comfortable - trips into the outdoors. Practical, smart and durable products with a timeless design have built a strong and worldwide known brand.

Practices: 
Design Research
Product Design
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