Logotype

2009

In late 2009 we were asked to design a logotype for Scandinavia’s’ largest construction trading company, Saxtorp. 

The idea was to create a modern logo that would merge inspiration from heavy machinery with the strong team spirit of the company. It was logical to explore bold types of team sport logos, translating the aesthetics into a word mark that would work well on a wide range of applications and formats. Working in close cooperation between us and the CEO at Saxtorp, the process was a successful and smooth one.