Boulder

2009

Huawei decided to battle with the big dominating ones on the android QWERTY phone market. The angle was to go for the youngster and to go cheap - leaving the business suits behind.

Howl design team explored various themes before settling with Boulder. The idea was to focus on tactility. The forces that form mountains and volcanoes inspire the Mountain story that was the main theme for this handset. The ridge on the front forms a tactile surface for navigation. On the reverse side the back forms a comfortable grip area.

Huawei is a global information and communications technology solutions provider. Their products and solutions have been deployed in over 140 countries, serving more than one third of the world’s population.