Business Model

Based on the clients’ needs we set up a project framework where we work to meet jointly defined objectives at a pre-determined cost. In long-term strategic partnerships we usually set up framework agreements which gives both parties an overview of costs and resources needed.

In order for us to work with a wider and more diverse range of clients and projects we can set up a royalty based agreement, defining cost at a percentage rate. Many clients find it attractive to keep initial cost for design low.
The potential of mutual profit and the nature of the projects’ shared risks and goals often builds long-term and close partnerships.

Once in a while the opportunity to enter a partnership emerges, often building a brand or product from scratch, thus mutually sharing risk and profit. This model is in many ways similar to a royalty setup but often requires us to step outside our field of design, taking a bigger part in project management, corporate brand strategy and business development. 

Simply because we want to, and it needs to be done.